MC 2525 : MY Final Study Guide
Document Summary
Mc final study guide: branded social media content and conversations, clicker question, what was the hashtag referred to in the washington post article that obama. If consumer is in control, advertisers have to let go: clicker question, how do you convince your publics to interact with your brand in social. Media: let customers contribute, layered experiences=effective social media. Layer 1: initial engagement- trying to get people"s attention/bring them into the experience: location based, narrowcast, conversational. Increase followers and/or likes: support a new product launch, drive site traffic, increase sales, social media mindset: consider audience"s mindset. Social media content: relevant and unexpected: interaction vs conversation. Interaction relates messages with previous ones: conversation is just 2 people back and forth. Measuring poem: paid media, measures by impressions: opportunity to see an ad, nothing to do with interaction, cpm: cost per thousand; /1000, cost per thousand vs cost per engagement, engagement: tweets, posts, clicks, scrolls, etc, earned media.
