MC 2525 Lecture : Final Notes
Document Summary
Digital branding implementation: conversation involves an oral exchange of sentiments, observations, opinions, or ideas . Interactivity: types of interactivity, non-interactive when a message is not related to previous messages, reactive when a message is related only to one previous message. Interactive- when a message is related to a number of previous messages and to the relationship between the messages. Increase followers/likes: support a new product launch, encourage the share, understanding your audience. Conversation ideas: relevant and unexpected social media copy, types of posts, direct benefit offers a reason to click or read, reverse benefit implies you would be worse off for not reading or clicking. This friday you don"t wanna miss my show. Belieb me. : factual provides interesting facts about the product, news announces news or promises info, command orders the reader to do something (always ask nicely) Increase over previous methods: poem data sources, production vendor, social media analytics vendor, your technology platforms.
