MKTG 313 Study Guide - Quiz Guide: Focus Group, Public Service Announcement
MKTG 313 quiz 3
Based on the criteria that defines advertising, which of the following examples
would be considered as advertising?
A. a candidate for city council going door-to-door urging people to vote for her
b. a car manufacturer stating the efficiency of its product to motivate customers
to make a purchase
c. a psa about dangers of talking on phone while driving
d. an actor being interviewed on television about his campaign to aid people with
physical disabilities
b
Youstock, an online broker pays for 60 second television commercial to be
telecast during the Football world cup. The commercial promotes the reliability of
YouStock's advice, expertise, and personal attention in assisting online customer
with stock portfolio creation and management. The spot created by YouStock is:
a. a public service announcement
b. a point of purchase advertisement
c. representative of personal selling
d. an advertisement promoting a service
d
IBP can be defined as:
a. the collaboration of two or more brands within a single advertisement with the
intent of sharing costs
b. the coordination of a number of promotional tools to create widespread brand
exposure
c. a company's decision to focus on a wide range of traditional advertising forms
to replace nontraditional forms
d. a unique concept seen mainly in local advertising campaigns
b
Which of the following is true about IBP?
a. it is a simple process
b. it uses promotional tools that do not need to be evaluated
c. it prevents the exposure of a brand
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Document Summary
Youstock, an online broker pays for 60 second television commercial to be telecast during the football world cup. Youstock"s advice, expertise, and personal attention in assisting online customer with stock portfolio creation and management. The spot created by youstock is: a public service announcement, a point of purchase advertisement, representative of personal selling, an advertisement promoting a service d. Nature fresh, a local grocery store chain, has decided to run a series of advertisements. For this to be considered as an advertising campaign, nature. Fresh"s ads must: focus on store products rather than store services, target a mass audience, appear in print media, be unpaid communication b. The two major components of the mass-mediated communication model are: primary demand and selective demand, advertiser and consumer, internal position and external position, production and reception d. Brad and his wife, carla are watching a commercial that they"ve never seen before. However, carla finds the ad monotonous and uninteresting.
