MKTG 313 Study Guide - Quiz Guide: Radicle, Market Segmentation, Sales Promotion
MKTG 313 practice quiz 2
Which of the following would be considered as a trade journal?
a. a publication written for health professionals
b. an e-zine for emerging writers to publish their work
c. a magazine for fitness enthusiasts
d. a newspaper carrying news articles about a particular city
a
The advertising aimed at government officials and employees is dominated by:
a. local and regional television commercials
b. point-of-purchase advertising and influencer marketing
c. direct mails, catalogs, personal selling and web ads
d. event sponsorships
c
Samsonic is the leading manufacturer of televisions in the world. It has created a
new advertisement that it wants to be aired all over the world, changing only the
language for each country. This is an example of:
a. national advertising
b. international advertising
c. regional advertising
d. global advertising
d
Which of the following is an example of international advertising?
a. crispy cracks promoting their new line of crackers at the olympics
b. flextronic advertising its flat-screen tvs in different states of a country
c. radicle creating different versions of its new detergent ad for various countries
d. unicorn featuring its unicorn logo on gear worn by tennis players
c
Cryptic inc., a literary publisher, has established offices in more than 20 states in
Lentasia. Additionally, it has advertised in all states of the country. This is an
example of ______ advertising.
a. local
b. national
c. regional
find more resources at oneclass.com
find more resources at oneclass.com
