MKTG 313 Study Guide - Quiz Guide: Brand Equity, Marketing Mix, Public Service Announcement
MKT 313 multiple choice
In the new world of advertising, mass media is nonexistent
a. true
b. false
B
Consumer preferences and new technologies are reshaping the communication
environment
a. true
b. false
a
The organization that pays for an advertisement is referred to as the client
a. true
b. false
A
A brand that does not meet customer needs can still be very successful if it
advertises its products extensively
a. true
b. false
B
Kristin Cross, an actress was interviewed by news reporters about what she
though her fans should know about her new movie. This is would be considered
an advertisement
a. true
b. false
B
A television commercial showing the effects of smoking displays a fresh apple and
another that has decayed. The ad states, "smoking kills." The commercial was
paid for by a medical company. This is an example of a public service
announcement
a. true
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Document Summary
In the new world of advertising, mass media is nonexistent: true, false. Consumer preferences and new technologies are reshaping the communication environment: true, false a. The organization that pays for an advertisement is referred to as the client: true, false. A brand that does not meet customer needs can still be very successful if it advertises its products extensively: true, false. Kristin cross, an actress was interviewed by news reporters about what she though her fans should know about her new movie. This is would be considered an advertisement: true, false. A television commercial showing the effects of smoking displays a fresh apple and another that has decayed. The commercial was paid for by a medical company. This is an example of a public service announcement: true, false. A firm that manufactures a device that alleviates sleep apnea, produces a television commercial that delivers facts about the product.
