MKTG 3832 Study Guide - Final Guide: Sales Promotion, Customer Relationship Management, Promotional Mix
Document Summary
What are the characteristics for each ownership arrangement? (ie independent retailer, chain store, franchise). Independent retailer: owned by a person or group and is not operated as part of a larger network. Chain store: group of retailers owned and operated by a single organization. Franchise: business where the operator is granted a license to operate and sell a product under the brand name of a larger supporting organizational structure (subway). Increasing total sales, reducing costs of goods sold, and improving financial ratios such as return on assets or equity. Department stores: carries a wide variety of shopping and specialty goods, ex: apparel, cosmetics, housewares, electronics, and sometimes furniture. Specialty stores: specializing in a given type of merchandise (i. e. liquor stores). Supermarkets: large, departmentalized, self-service retailers that specialize in food and some nonfood items. Drugstores: stock pharmacy-related products and services as their main draw, but they also carry an extensive selection of other products.
