MKTG 3832 Study Guide - Midterm Guide: Direct Marketing, Interpersonal Communication, T.J. Maxx
Document Summary
Specialty discount stores: a retail store that offers a nearly complete selection of single line merchandise and uses self service, discount prices, high volume, and high turn over, ex: foot locker. Warehouse club: a large, no frills retailers that sells bulk quantities of merchandise to customers at volume discount prices in exchange for a periodic membership fee, ex: bj"s, sa(cid:373)s (cid:272)lu(cid:271) Off- price retailers: sells at prices 25 percent of more below traditional department store prices, ex: tj maxx. Restaurants: a retailer that provides both tangible products- food and drink- and services- food preparation and presentation, straddle the line between retailing establishments and service establishments. Click-and-collect: the practice of buying something online and then traveling to a physical store location to pick it up. Growth: heavy advertising; pr for awareness sales promotion for trial, sales promotion can be reduced because consumers need fewer incentives to purchase.
