MKTG 3832 Study Guide - Midterm Guide: Media Play, Baby Boomers, Generation X
Document Summary
Self-sufficiency- every person should stand on their own two feet. Upward mobility- success would come to anyone who got an education, worked hard, and played by the rules. Work ethic- hard work, dedication to family and frugality were moral and right. Conformity- no one should expect to be treated differently from anyone else. Know the different population sectors and their characteristics (teen, tweens, etc ) Tweens- 8-12, 20 million(population), spend 30 billion annually, parents spend 180 billion on them. Teens- 25 million(population) 95% are on internet, view shopping as social sport,75%are into social networking, avg income: 3,095 21% are unemployed. Millennials- born 1979-1994, surpass population of baby boomers, 2 stages: young adult/ establishing careers and family, purchasing power bill annually, tech savvy but still value traditional ad methods. Generation x- born 1965-1978 50 million(population), independent, resilient, adaptable, cautious,and skeptical, spend 62% more on housing, 50% more on apparel, 27% more on entertainment.
