MGMT 3302 Study Guide - Midterm Guide: Green Marketing, Generation X, U.S. Consumer Product Safety Commission
Document Summary
Green marketing- the development and marketing of products designed to minimize negative effects the physical environment or to improve the environment. Companies must try to educate customers of environmental benefits. Cause- related marketing- the cooperative marketing efforts between a for profit and non profit organization. Too many causes lead to customer cause fatigue. Do not make it seem like you"re exploiting a cause. Social factors that affect marketing attitudes, values, lifestyle. Demography- the study of peoples vital statistics such as age race and ethnicity and location. Respond very favorably to having ______over their own _________ ___ percent of teens are into social networking. A teen"s average annual income is , while 21 percent are unemployed. Two stages: 1) those born in 1994 are just entering _____ _______. 2) those born in 1979 have established ______and started _______. Gen xers face a 59 percent ______in net worth from 2005 to 2010.
