COM 111 Study Guide - Midterm Guide: Social Judgment Theory, Study Guide, Communication Theory
27 May 2018
School
Department
Course
Professor
Com 181
Study guide for the 1st exam
This exam covers chapters 1 through 5 and covers equally the textbook material and
all the lectures.
I. What is PR
Public relations can be defined as: Management of communication between an
organization and its publics
The objective of public relations is to sell an organization’s good image.
The RACE approach to defining public relations includes the following components:
Research, action planning, communication, evaluation
Winning good will for an organization can not be done easily and quickly.
The difference between internal and external publics.
Public relations is an ongoing activity and is not effective as a temporary, defensive
measure to compensate for management misjudgment.
The objective of public relations is to sell emotions and memories.
II. History of the field
The public relations pioneer who taught the first university course in public relations
was?
The first personal public relations counselor (advisor) was?
The first Presidential press secretary was?
Hill & Knowlton is one of the largest and oldest public relation firms is:
Who were the Robber Barons?
AT&T organized one of the first “in-house” PR departments.
The Muckrakers were?
The ancient precursors of today’s PR practitioners were?
A special government body created to mobilize public opinion in support of World War I
was called how?
Document Summary
This exam covers chapters 1 through 5 and covers equally the textbook material and all the lectures. Research, action planning, communication, evaluation: what is pr. Public relations can be defined as: management of communication between an organization and its publics. The objective of public relations is to sell an organization"s good image. The race approach to defining public relations includes the following components: Winning good will for an organization can not be done easily and quickly. Public relations is an ongoing activity and is not effective as a temporary, defensive measure to compensate for management misjudgment. The objective of public relations is to sell emotions and memories. Hill & knowlton is one of the largest and oldest public relation firms is: At&t organized one of the first in-house pr departments. A special government body created to mobilize public opinion in support of world war. Ii was called the office of war information.
