SCM 300 Study Guide - Midterm Guide: Rei, A Number

• School: ASU
• Department: Supply Chain Management
• Course: SCM 300
• Professor: Eddie Davila

Document Summary

Here is a short list of the ways retail companies engage with their customers: bri(cid:272)k a(cid:374)d mortar all products and services are sold to customers from physical stores. E(cid:454)a(cid:373)ple: m(cid:272)do(cid:374)ald"s: o(cid:374)li(cid:374)e or e-tailing all products and services are sold to customers through an online website. Example: amazon. com: bri(cid:272)ks a(cid:374)d (cid:272)li(cid:272)ks products can be bought from a physical store or from an online system. Example: barnes and noble and bn. com: cli(cid:272)ks a(cid:374)d (cid:272)alls in addition to taking orders via the company website, some companies will also offer sales (cid:448)ia the pho(cid:374)e. e(cid:454)a(cid:373)ples: la(cid:374)ds" e(cid:374)d a(cid:374)d l. l. Retailers that are fully committed to engaging customers via catalogs, phone calls, websites, email, internet chatrooms, social media sites or mobile apps, and of course also in stores. True omni-channel retail readiness would require companies to have a very strong presence in the many channels they choose to meet customers: retail sources of supply.