MGT 400 Study Guide - Micromanagement, Ahold, Nathan Johnson (Musician)
Document Summary
The first point of concern regarding brodsky"s performance that i saw was keller"s description of how long it took brodsky to complete a project or task. Another concern that is evident about brodsky is that keller had to step in several times on projects because keller felt that brodsky had refused to take action when a deadline seemed impossible. Keller also brought to light the belief that. Brodsky"s formal and somewhat distant management style ultimately hurt his effectiveness as the commercial director. This management style pervaded his dealings in nearly all aspects. Additionally, keller also felt that brodsky"s attitude toward administrative behavior with respect to his subordinates doesn"t emphasize the need to cultivate loyalty and enthusiasm through personal contact especially with the aggressive nature of the company. Brodsky most likely needs to be more direct in his approach towards managing the sales force during the transition. Brodsky should also be more direct or hands-on in his contact with customers.
