ECON 1000 Study Guide - Final Guide: Marginal Utility, Neuroeconomics, Indifference Curve

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ECON 1000 Full Course Notes
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ECON 1000 Full Course Notes
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Chapter 10. 1 organizing production the firm & its economic problem. Factors influencing choices made by buyers: consumption possibilities: all the things you can afford to buy, limited by income and price of the goods. Budget line shows limits to consumption choices through graph of # of one good vs other, showing amount that can be bought with a certain budget. Points outside of it are not affordable: preferences: (likes/dislikes) dictates choices made, utility: benefit/satisfaction from consuming a good or service. Total utility: total benefit from consumption; more consumption = more total utility: marginal utility: change/increase in total utility resulting from unit-increase in # consumed. Consumer equilibrium is reached when all available income is spent & marginal utility per dollar is equal for both goods. The mu/p = mu/p rule is consistent with shifts in demand. Paradox of value: things that are essential cost less than things that aren"t cause mu/p = mu/p.

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