BU121 Study Guide - Midterm Guide: Social Venture, Freemium, Netflix
Document Summary
How a company intends to make money and the logic which it sustains itself financially. How your idea actually becomes a business that makes money and social venture that is sustainable. The model affects strategy and ways of operating. The long tail: selling less of more . Focusing on offering a large number of niche products, each of which sells relatively infrequently vs. focusing on selling a small number of products, each selling in number of sales: e. g. Free: at least one substantial customer segment is able to continuously benefit from a free-of-charge offer, financed by another part of the business model or by another customer segment, different patterns make the free offer possible. Bait and hook: razor handle and blades, e. g.
