BU121 Lecture Notes - Lecture 5: Ebay, Freemium, Adsense
Document Summary
Key is to listen, not ask leading questions, and seek to hear what you didn"t expect or want to hear. Multi-sided platform: value is created by facilitating interactions between 2 or more distinct but interdependent groups of customers. One group tends to be the bigger source of revenue o examples: visa/mastercard, ebay, newspapers, video game consoles, Facebook/snapchat/youtube/twitter, google: ebay, connects buyers and sellers. Newspapers (fashion magazines: companies buying ad space in the magazine readers. Video game consoles: players of the games, social media. Offer: targeted ads adwords", free search, monetizing content adsense", ask companies if they can put advertisements onto their websites for money, allows google to gain brand awareness (more people looking at ads) Customer segments: advertisers, web surfers, content creators. More popular the search word is, the more money they receive. Key activities: website needs to be updated and maintained o security. Advertising (multi-sided model, newspapers, social networking sites)
