BU111 Study Guide - Final Guide: Harpercollins
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BU111 Full Course Notes
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Achieving financial performance: a successful business is one that"s profitable, ex: coca-cola is so successful because they are a cash cow. Meeting customer needs: understanding what your customer is looking for, ex: apple introduced the ipad without knowing for sure that consumers would want to buy a tablet but the demand has now increased significantly. Building quality products and services: staying on top of the environment and trends, no quality = no profits, ex: apple"s iphone is changing its design each year to keep up with consumer preferences in smartphones. Encouraging innovation and creativity: vital to delivering a good and unique product or services, ex: when apple introduced the ipad, it was unique and people wanted it. Gaining employee commitment: vital to gaining employee commitment because they are the front line of your work force, ex: google has such dedicated employees because they are treated with respect; working conditions are superb. Questions to think about regarding critical success factors (csf):
