Sociology 2172A/B Study Guide - Final Guide: Advertising Campaign, Counterargument, Product Placement

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

When we talk about product placements we usually mean brand named items (including products, packaging, signs and corporate names) that are intentionally placed in movies and on television programs. Ma(cid:374)(cid:455) of the produ(cid:272)ts that (cid:449)e see i(cid:374) (cid:373)o(cid:448)ies toda(cid:455) are (cid:374)ot e(cid:448)e(cid:374) (cid:862)pla(cid:272)ed(cid:863), i(cid:374)stead the(cid:455) are (cid:373)erel(cid:455) used i(cid:374) the (cid:373)o(cid:448)ie at the discretion of the director for creative realism or some other reason. In the 1970s, the average city dweller was exposed to 500-2000 ads per day. Today, that number is more like 3000-5000 this advertising clutter forces advertisers to look for creative ways to get their products noticed. Product placement may seem fairly harmless after being assaulted by overt advertising all day every day. Whether you think product placement is a good idea or not, advertising agencies have had to struggle with how to figure out adequate payment. It is difficult to control product placement in movies let alone understand the impact they may have.