Psychology 2070A/B Study Guide - Final Guide: Ambivalent Sexism, Stereotype Threat, Alternative Culture

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Olson James

Document Summary

3 kinds of social influence: conformity: refers to any change in behavior caused by another person or group. Most general, and encompasses compliance and obedience. Informational influence: occurs when people are influences by others because of a desire to be correct and obtain valuable information. Normative influence: occurs when people are influenced by others to gain rewards or avoid punishment. These two kinds can occur simultaneously: compliance: refers to change in behavior that is requested by another person or group, obedience: refers to a change in behavior that is ordered by another person or group. Influence from other people that derives from their serving as sources of information. Influence from other people that derives from perceptions of what behavior is considered proper and improper. The desire to make accurate judgments and decisions. The desire to establish and maintain social relationships.