Media, Information and Technoculture 3207F/G Study Guide - Midterm Guide: Disneyfication, Century Child, Industrial Revolution
16 Dec 2018
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Sleeping beauty: disney cleans up the fairy-tale of rape, murder, affair, and cannibalism, these stories have shifted because our conceptualization of the child has shifted. Bird"s crystal jelly: happy, well-fed, all white, upper-class, sends messages about race and class as well as the dessert, the innocence of these children inflect well on the product. If the discriminating child likes something, there is no reason for the parent not to buy it: ex. Cream of wheat more" ad: emphasis on logos, highlights the child active desire for the product with the word. More": particular child being presented: respectable looking white child, demanding insistent child consumer of early 20th century, ex. Anne of green gables: spirited, aggressive, this is the ideal for children, shows that they are an independent thinker, ex. 1913 wrigley"s gum no more excuses" ad: selling to parents, forceful child, demanding, but with a logical appeal through text.
