Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 3: Century Child, Industrial Revolution, Froot Loops
16 Dec 2018
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Document Summary
Sleeping beauty: disney cleans up the fairy-tale of rape, murder, affair, and cannibalism, these stories have shifted because our conceptualization of the child has shifted. If the discriminating child likes something, there"s no reason for the: ex. Cream of wheat more ad parent not to: emphasis on logos (using logic through text) because it is appealing to the parent figure. It highlights the child active desire for the product with the: particular child being presented: respectable looking white word more" child, demanding, insistent child consumer of early 20th century, really liked spunky children, ex. Anne of green gables: spirited, aggressive, this is the ideal for children, shows that they are an independent thinker, ex. 1913 wrigley"s gum no more excuses ad: selling to parents, forceful child, demanding, but with a logical appeal through text, this model of children was acceptable during early 20th century.
