Kinesiology 3399F/G Midterm: Midterm 1 Review

• School: Western University
• Department: Kinesiology
• Course: Kinesiology 3399F/G
• Professor: Greggory Ross

Document Summary

The process through which producers/suppliers connect with consumers, ideally beginning with the development of a product and continuing through to consumption. Brand name - what are you going to call it. Public relations (emphasis on the public and your image within society) Broadcasting (what channels it"s going to be on) Transport (how are you going to transport things to/from stores, ecommerce. No attention to nuances that exist within consumer base. Not looking at "rich people live her" or there is a high demand for sport in blank. 1:1 relationships, not just finding a way to sell to people. Aims at making the world a better place. Corporate responsibility- giving back to society/ making society function better. Identification of sports marketing opportunities: analysis of internal and external environments, analysis of the organization, analysis of markets and consumers and consumer behavior. Development of a sports marketing strategy: development of a strategic sports marketing direction, development of a sports marketing strategy.