Kinesiology 3399F/G Lecture 1: Lecture 1

• School: Western University
• Department: Kinesiology
• Course: Kinesiology 3399F/G
• Professor: Greggory Ross

Document Summary

The process through which producers/suppliers connect with consumers, ideally beginning with the development of a product and continuing through to consumption. Brand name - what are you going to call it. Public relations (emphasis on the public and your image within society) Broadcasting (what channels it"s going to be on) Transport (how are you going to transport things to/from stores, ecommerce. Why do some scholars consider the 4ps to be inadequate. Because they"re broken down into 4 separate categories and not thought of as being connected or interrelated of as being connected or interrelated. Doesn"t take into consideration the benefits for marketers and consumers in this process (no focus on what marketers do or how they fit into this) No attention to nuances that exist within consumer base. Not looking at "rich people live her" or there is a high demand for sport in blank. 1:1 relationships, not just finding a way to sell to people.