PSYB01H3 Study Guide - Loaded Question, Social Desirability Bias, Sampling Bias
Document Summary
Chapter 7 asking people about themselves: survey research. Surveys provide us with a methodology for asking people to tell us about themselves; they have become important as society demands data about issues rather than only intuition and anecdotes. In basic research, many important variables, including attitudes, current emotional states, and self-reports of behaviour, are most easily studied using questionnaires or interviews. The survey method is also an important way for researchers to study relationships among variables and ways that attitudes and behaviours change over time. A response set is a tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions. The social desirability response set leads the individual to answer in the most socially acceptable way the way that most people are perceived to respond or the way that would reflect most favorably on the person.
