MGMA01H3 Study Guide - Final Guide: Semiotics, Communication Theory, Intertextuality
Document Summary
Representation the act of putting or encoding ideas into words, paintings, sculptures, film, or any other medium of communication. To a large extent, it is the simplifications and interpretations of the objects and events they describe. The person receiving or decoding the representation with their knowledge, comes to an understanding of what was encoded by the sender. Sign anything with meaning (ex. a word, image) Semiotics the science of signs: ferdinand de saussre is considered the founder of smeiotics. Signs composed of two element: signifier and signified: signifier the thing that we see, hear, or feel (ex. Image on a screen: signified the idea or mental concept we draw fro signifiers (ex. The process of signification is the process of making meaning. Signs are categorized into three different types: icon, index, and symbol. Icon looks like the object it describes. Index related to the object it represents (ex.
