MDSB03H3 Study Guide - Midterm Guide: Roland Barthes, Commodity Fetishism, Media Culture
Document Summary
Advertising and consumer culture (mid-term exam study guide) Symbols & messages that surround people about the products & services they consume. Makes product need to be replaced due to fashion, technicality, etc. It states the presence of the product and persuades. This comprehensive exam will test your knowledge of ideas and concepts from the readings and from the lectures. Accept it as if it were common sense. Example: operation margarine by roland barthes says that margarine is unhealthy and nasty, but since it"s cheaper than butter and everyone uses it, it is accepted anyways. Makes food look better than what is sold in a restaurant or what consumers can ever make at home. High tech industry makes food look appetizing but it cannot be eaten. Loses customers because their expectations aren"t met. Cultural shift in self-worth & individual wish fulfillment. Person"s identity is expressed by things they own.
