MDSA02H3 Study Guide - Final Guide: Personal Taste, Virtual Reality, Industrial Engineering
Document Summary
Mdsa02: how media and media technologies fundamentally altered our sense of time and space / culturally. A critical approach: culture and the evolution of mass communication. Mass media are the cultural industries that produce and distribute: songs, novels, tv shows, newspapers, movies, video games, internet services. Eras in communication: oral communication, written communication, printed communication, electronic communication, digital communication. The evolution of a new mass medium: emergence or novelty stage, entrepreneurial stage, mass medium stage, convergence stage. Figure 1. 3: culture as a map. Shifting values in postmodern culture: postmodern period, from the mid- twentieth century to today, four features, populism, diversity, nostalgia, paradox. Critiquing media and culture: media literacy is a critical process that takes us through the steps of, description, analysis. Lecture 2: the medium is the message. The message of tv, which is more important than any programming tv carries, is the cumulative effect of all those changes.
