MDSA02H3 Chapter Notes - Chapter 3,7,8: Online Advertising, Investigative Journalism, Creative Nonfiction
Document Summary
3 eras= oral and written, print revolution, electronic era, and digital era. Linear model of mass communication: senders, messages, mass media channel, receivers, gatekeepers, feedback. Selective exposure: people seeking messages and produce meanings that correspond with their beliefs. Development of mass media initiated by social/cultural/political and economic circumstances. The telegraph only came out for military reasons. 4 stages: emergence -> entrepreneurial-> mass medium stage (where business tries to see how it can be a consumer product) -> convergence (where older media are reconfigured in various forms in the newer media, ex. You can still get the newspaper in print, but it"s also online) Dual roles of convergence: the merging of content across differ media channels, cross platform: business model that involves consolidating various media holdings such as cable connections/phone services under one corporate umbrella. Google is internets main organizer and finds both old and new media content. Media convergence and cultural change: new products available online.
