CCT210H5 Study Guide - Midterm Guide: Film Theory, Eminem, Connotation
19 Oct 2016
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Ryder: a branch of communication theory that investigates sign systems and modes of representation that humans use to convey feelings, thoughts, ideas and ideologies . Umberto eco: everything which can be used to lie . Something that stands for something or someone else, with no intrinsic meaning. Takes form in words, images, sounds, odours, flavours, acts or objects. Signifier: the form which the sign takes. Value of a sign depends on relations with other signs within the system as a whole. No necessary intrinsic, direct or inevitable relationship btw the 2 parts. No absolute value on its own , need context. However not all signifying systems are socially or historically arbitrary. A sign is arbitrary a priori (in theory) but ceases to be arbitrary a posteriori (from observations) after it comes into historical existence, cannot just be arbitrarily changed. Representamen : form (doesn"t have to be material) = signifier.
