CCT210H5 Lecture Notes - Lecture 1: Behaviorism, Semiosis, Arbitrariness
8 Sep 2017
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I(cid:373)pl(cid:455) put, a (cid:862)sig(cid:374)(cid:863) is so(cid:373)ethi(cid:374)g that sta(cid:374)ds fo(cid:396) so(cid:373)ethi(cid:374)g o(cid:396) so(cid:373)eo(cid:374)e else i(cid:374) so(cid:373)e (cid:272)apa(cid:272)it(cid:455) Signs take the form of words, images, sounds, odours, flavours, acts or objects. Signs have no intrinsic meaning and become signs only when we invest them with meaning. He defined a sign as being composed of: A "signifier" - the form which the sign takes; and. The "signified" - the concept it represents. The sign is the whole that results from the association of the signifier with the signified. Signified: the (cid:272)o(cid:374)(cid:272)ept that the shop is (cid:862)ope(cid:374)(cid:863) fo(cid:396) (cid:271)usi(cid:374)ess. Remember that you as the shopper/the person reading the sign have invested it with meaning (cid:858)value(cid:859) of the ig(cid:374) Saussure refers to as the "value" of a sign depends on its relations with other signs within the system. In other words, saussure believes that a sign has no "absolute" value independent of this context.
