PHI 1102 Study Guide - Final Guide: Egocentrism, Eating Disorder, Social Presence Theory
Document Summary
Second help to explain processes how and why we communicate. Third visually depict relationship among the parts of any picture. Finally, help us to identify reasons for problems that we may encounter. Fourth century ( who) what, and to whom. All communication proceeds in a linear fashion, and all communication has the ultimate aim of persuading. In order to persuade, communicator must understand the demographics of his/her audience (age, gender, social status, and other relevant characteristics. Act of persuading relies on three kind of appeal based on: source credibility, logic and reasoning, emotion. Source credibility appeal based on the personal attractiveness of communicator to the audienc e. Ethical appeal: personal attractiveness of a communication (trustworthiness, competency, status, dynamism, and sociability. Sources of credibility refers to trustworthiness, competency, status, dynamism, sociability. Who(said) -what - in what channel -> to whom = with what effect. Reference groups: groups opinions we value and in which we hold or aspire to membership.
