CMN 2130 Study Guide - Midterm Guide: Kim Jong-Un, Suicide Of Rehtaeh Parsons, Kellyanne Conway

• School: University of Ottawa
• Department: Communication
• Course: CMN 2130
• Professor: Sherry Ferguson

Document Summary

Euphemisms: an expression meant to be less disturbing or offensive than the word or phrase it replaces. Crossed over or kicked the bucket for died. Used to take the edge off organizational firings and layoffs. Examples: downsizing, reengineering, rightsizing, restructuring, streamlining, repositioning, outsourcing, transitioning, personnel enhancement. Staff at the us department of agriculture (usda) were told to substitute the term weather extremes for climate change. Instead of climate change adaptation, scientists were told to use resilience to weather extremes. Reduce greenhouse gases was replaced by build soil organic matter, increase nutrient user efficiency . Sequester carbon was blacklisted in favour of build soil organic matter. The control over language is part of a broader effort to control the discourse around climate change. In his efforts to stifle information on global warming and climate change, trump has drastically cut scientific research.