CMN 2130 Lecture Notes - Lecture 7: Dreams From My Father, Kellyanne Conway, Kim Jong-Un
20 Nov 2017
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Euphemisms: an expression meant to be less disturbing or offensive than the word or phrase it replaces. Crossed over or kicked the bucket for died. Used to take the edge off organizational firings and layoffs. Examples: downsizing, reengineering, rightsizing, restructuring, streamlining, repositioning, outsourcing, transitioning, personnel enhancement. Staff at the us department of agriculture (usda) were told to substitute the term weather extremes for climate change. Instead of climate change adaptation, scientists were told to use resilience to weather extremes. Reduce greenhouse gases was replaced by build soil organic matter, increase nutrient user efficiency . Sequester carbon was blacklisted in favour of build soil organic matter. Wh and department websites have been wiped of references to climate change and told the language is being updated to reflect the new priorities. Staff were told to be tolerant of increased references to economic incentives (e. g. , agro- tourism and emerging business opportunities rather than environmental issues.
