CMN 1160 Midterm: CMN1160C midterm 2 notes

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Kyle Conway

Document Summary

The logic of the market is that producers will respond to consumers" demands. The market, according to many, is more efficient than governments. Public: non-monetary - measures success in other ways. Market failure: when markets do not supply goods that benefit society but not necessarily individuals ex. public uni system in canada all tax payers pay for even if they don"t go to university. Certain types of programming (e. g. , news and information) are often unprofitable. Market externalities: the costs and benefits of economic activity that are not accounted for by [] the immediate economic transaction (p. 251) Public media improve audiences" participation in civic life. Media outlets sell our attention to advertisers. Vertical integration: ownership of production, distribution, and exhibition. Advantage to this kind of ownership: you can keep out your competitors. Ex. own a theatre, keep competition films out. Horizontal integration: ownership across media (film, tv, books, internet, etc. ) Ex. disney owning books, films, tv station etc.