CMN 1160 Lecture Notes - Lecture 4: Vertical Integration, Canadian Content, Market Failure

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Kyle Conway

Document Summary

This has been posed since the beginning. Local news is not profitable, but the citizen become smarter, better citizens. Market externalities: the costs and benefits of economic activity that are not accounted for by. Market failure: certain types of programming (ie. local news) are often unprofitable. Market externalities: public media improve audiences" participation in civic life. How to maximize profit? (how to lock me in as a consumer?) Vertical integration: ownership of production, distribution, and exhibition. Horizontal integration: ownership across media (film, tv, books, internet, etc. : product everywhere, ie. having frozen on backpacks, socks, ziploc bags, etc. The idea is to control all of these things to keep your competitors out and keep your consumers buying your products. Companies can reach larger parts of the market. On one hand, there is the appearance of more choice and content (e. g. , internet news)