ADM 2320 Midterm: Chapter 05 Consumer Behavio-2
15 May 2016
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Chapter 05 Consumer Behaviour
1.
The performance of a product or service fulfills:
A.
esteem needs.
B.
functional needs.
C.
safety needs.
D.
physiological needs.
E.
psychological needs.
2.
The personal gratification that consumers associate with a product or service fulfills:
A.
esteem needs.
B.
functional needs.
C.
safety needs.
D.
physiological needs.
E.
psychological needs.
3.
Maggie is planning to throw a party for her friends in a restaurant. She tries to recall all the
restaurants that she has visited over the years and weighs the pros and cons of each of these
restaurants before coming to a decision. This is an example of:
A.
habitual decision making.
B.
internal search for information.
C.
postpurchase dissonance.
D.
impulse buying.
E.
external search for information.
4.
Jeff wants to purchase a new house. He consults his family and friends on the area where he
should buy. He contacts a number of house agents to find out more about the prices of the
houses. He also searches online to have a look at the houses for sale and reads the comments of
people interested in buying houses. This is an example of:
A.
habitual decision making.
B.
internal search for information.
C.
postpurchase dissonance.
D.
impulse buying.
E.
external search for information.
5.
A buyer who examines his own memory and knowledge about a product or service, gathered
through past experiences, is experiencing:
A.
an external locus of control.
B.
ritual consumption.
C.
an external search for information.
D.
an internal locus of control.
E.
an internal search for information.
6.
A buyer seeks information beyond her personal knowledge base to help make a buying decision.
This is an example of:
A.
external locus of control.
B.
ritual consumption.
C.
external search for information.
D.
internal locus of control.
E.
internal search for information.
7.
Jeff wants to go to a good fast-food restaurant for dinner. He thinks of all the fast-food restaurants
that he has eaten in. He then decides on his favourite, a restaurant that he has been visiting since
childhood. This is an example of:
A.
habitual decision making.
B.
external search for information.
C.
impulse buying.
D.
internal search for information.
E.
post-purchase dissonance.
8.
Gina wants to buy a car. Before buying it, she asks her friends for their opinions, reads reviews in
consumer reports, consults several websites, and visits several dealerships. This is an example
of:
A.
habitual decision making.
B.
external search for information.
C.
impulse buying.
D.
internal search for information.
E.
postpurchase dissonance.
