ENT 526 Study Guide - Final Guide: Chief Operating Officer, Background Music, Mood Media

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Our in-store customer experience helps drive incremental sales at the point-of-purchase. With mood media, using ambient music and interactive displays, we can help drive higher shopping traffic. Mood media was founded in 2004 with headquarters in toronto, canada. Originally known as fluid music canada inc. but rebranded to be known as mood media. The company employed approximately 20 employees in 2006 and in 2011 over 1,800 employees worldwide (wikipedia, 2012). The sales figures for 2006 were 2,308,456 usd in revenue and 330,460,000 usd in. Mood media"s core business is its delivery of in-store background music and digital signage as a solution in creating an ambient environment for a variety of clients. Its clients consist of department store, fitness clubs, super markets, and speciality retail. An integral part of its business model is its music library which contains millions of individual tracks.

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