CMST 1A03 Study Guide - Midterm Guide: Commodification, Ram Pickup, H. G. Wells

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

Sept 8, 13, 15 introduction and media & society (ch. The act of making a message common to 1+ people. The act of transmitting and exchanging info & meaning through any form of language. Models of communication: 1) harold laswell"s model: chain of communication (transmission model) Who says what to whom in what channel with what effect. No understanding of larger social contexts of communication: 2) shannon & weaver"s mathematical model of communication (transmission model) Receiver decodes (interprets); may give feedback to encoder (like a read receipt") Accounts for noise interference with intended message. Simplicity of model not good for social science, humanities. Does not consider the social context of communication (social variables- language, culture, individual traits-influence the way communication takes place) Main point: context: 3) social model of communication look at figure 1. 3 & pay attention to how context is used at each stage.