PBRL 2500 Study Guide - Final Guide: Likert Scale, Sensemaking, Intranet
10 Aug 2018
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2: the role of the mission, vision & values and how they relate to internal communications, mission: brief and clear description of an organization"s reason for being. Things to know: what is research, the careful and systematic study, investigation and collection of data for the purposes of knowing, describing and understanding. It is frequently used in internal communications: might include key informant conversations or interviews, community or town meetings, How to create an accurate likert scale: likert scale is the sum of responses to several likert items (items displayed in a horizontal bar representing a simple scale, strongly agree to strongly disagree, scale is balanced. 8: distributed leadership: relies on the collective efforts of several people to influence others and achieve goals rather than on the influence of a single person. Things to know: how to create an internal communications strategy, situation analysis, objectives, audience/key messages, strategy, tactics, timetable/calendar, budget, evaluation.
