COMS 1000 Study Guide - Midterm Guide: Brand Equity, Camera Obscura, Cosmopolitanism

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 1000
• Professor: Benjamin Woo

Document Summary

Between us and the world media of perception, language - tells us what we"re seeing (ex. We see a car coming, (language) is the signal to move) Between us and others words that we write down (broadcast, emails: speaker and listener. And in the place, we use it in our lives?) Media extend a sense or capability extends who we are as human beings: ex. Microphone extends voice, camera extends the image we see) By changing our ability to perceive things (we perceive things the way the medium allows us too: mcluhan: media as extensions of man , media alter our experience of the world. The electric light is pure information" marshall mcluhan. The light gives us the ability to see in the dark. The light doesn"t release a message but reflects a message back transport) Clay, stone last a long time but bulky and heavy to: space-biased media circulate widely but have limited shelf life (ex.