COMS 1000 Lecture Notes - Lecture 3: Media Studies, Discussion Group, Message Stick

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Receiving or participate in a group which are brought into common use. Communicating is what makes us human, being able to communicate helped our ancient to survive. Being able to communicate makes us different from animals. It is a way to help us organize activities. Administrative : how can i make my message stick, how to communicate more effectively, tied to interests of media *is empirically driven* Critical : how to communicate better or challenge the interest of media industries *is theoretically driven* In latin it can be defined as medius meaning middle. They are things that stand between us and the world or between us and others. Three facts of a medium (grossberg et al,): technology, cultural form, and institutions (political or economical) To him media is something that extend a sense or capability. The real message of any medium is how it changes our relationship to the world or things - it alters.

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