I need to write a final written report for the device that I have been working on such as “SPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS”. The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the marketing pitch that generally includes the following :

Elevator statement:

• What is the core problem the business is trying to solve ?

• What is the solution it has developed?

• What key benefits will the solution deliver to its target customers?

The clinical need:

• What is the need being addressed?

•Why is this need important?

• How is the need currenty deing addressed
(if at all) ?

• In what was are current solutions inadequate?

The solution:

What is the proposed solution to the need ?

• How will it be used (and by whom)?

• How does it better address the need thar
what is currently available?

What is the value proposition?

The market:

•Who is the target customer ?

•What is the market size ?

•How fast is it growing?
who are the primary competitors?

•How will the company differentiate itself
from the competition?

• What are me barriers to entry ?

Intellectual property:

• How will the company protect its IP ?
• How strong Is Its IP position?

R&D Strategy:

• How will the company prove (or has it
proven) that the solution is technically feasible?

• What are the risks that must be addressed
and how will they be mitigated?

• How will the product be manutactured and where?

Regulatory strategy:

• How will the company get its product cleared approved for the market?

• What will be required to demonstrate safety and efficacy?

Clinical Studies:

• How will the company collect safety and
efficacy data ?

• Where will the studies be performed and who will be the key investigators ?

• What other endpoints will be studied (and why)?

Reimbursement:

• What Is the reimbursement pathway?

• What codes will be used?

• How much resistance is anticipated?

Business Model:

• How will the company including its anticipated pricing and margins?

• What will be the timing and frequency of
revenue realization?

• What volume of business is needed to make
the model viable?

Sales and Marketing:

• Why will customers be compelled to use the product?

• How will the company close sales?

• How will the product reach customers?

Financial information:

• What are the company needs?

•What does it intend to do with the money raised (according to what timeline)?

• How and when will it generate a return for investors ?

Exit Scenarios:

• How are investors most likely achieve liquidity for their investment?

• When is an exit most likely to occur?

Management Team:

• Who are the key individuals that make up the
company ?

• What specific qualifications do they bring to bear?

I need to write a final written report for the device that I have been working on such as “SPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS”. The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the marketing pitch that generally includes the following :

I need to include the information outlined in table 6.2.3 above in the picture where you can integrate it into the R&D section of the report. You can describe the milestones achieved in each stage of the development timeline and any challenges faced during each phase.

Remember to keep the report concise and easy to read. Use bullet points, charts, and graphics to enhance the presentation of your information. Good luck with your report!

1 Cover slide: The cover slide should include the product name, your company's logo, and any other relevant information.

2 Elevator statement: Provide a brief summary of the product, including its unique selling proposition, target audience, and benefits.

3 The clinical need: Describe the clinical need for the product and how it solves an existing problem.

4 The solution: Provide a detailed explanation of the product, including its features, benefits, and how it works.

5 The market: Describe the target market for the product and the potential size of the market.

6 Intellectual property (IP): Discuss any patents, trademarks, or copyrights related to the product.

7 R&D: Describe the research and development process for the product, including any challenges faced and how they were overcome.

8 Regulatory strategy: Outline the regulatory requirements for the product and how you plan to comply with them.

9 Clinical studies: Describe any clinical studies conducted on the product and their results.

10 Reimbursement: Explain how the product will be reimbursed and any relevant insurance coverage.

11 Business model: Describe the business model for the product, including pricing, distribution, and revenue streams.

12 Marketing and sales: Explain the marketing and sales strategy for the product, including how you plan to reach your target audience.

13 Financial information: Provide financial projections for the product, including revenue, expenses, and profit margins.

14 Exit scenarios: Discuss potential exit scenarios for the product, such as acquisition or IPO.

15 The ask: Outline any funding needs for the product and how the funds will be used.

16 Management team: Introduce the management team and their relevant experience.

17 Closing slide: Include a closing slide that summarizes the key points of the report.

18 Appendix: Include any additional information that supports the report, such as technical specifications, drawings, or references.

Which of the following statements is correct?

1. A) Marketing is the term used to refer only to the sales function within a firm.
2. B) Marketing managers don't usually get involved in production or distribution decisions.
3. C)   Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.
4. D) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

You have applied for a managerial position as a Business Development Manager in a large retail organisation. 

Following shortlisting you have been asked to attend for interview. Prior to the interview you need to send in a written portfolio which will help the interview panel to establish your suitability for the post.

Task 1 – Written Portfolio

You must prepare a portfolio of evidence which includes:

• an analysis of the characteristics of different organizational structures
• an explanation of how the culture of an organization can impact on the effectiveness of the organization
• an assessment of the impact of learning on the effectiveness of employees
• an evaluation of how working in teams can improve employee effectiveness.
•  

Extension activities:

To gain a merit grade you must also include in your portfolio analysis of:

• how different leadership behaviors impact on organizations.

To gain a distinction grade you must also include in your portfolio analyses of:

• the process and outcomes of change on the effectiveness of employees.

Task 2

You know that questions from the panel will ask for your views on certain management theories.  In preparation make detailed notes which:

• evaluate different leadership behavior theories
• analyze theories relating to work relationships and interactions.

Extension activities:

To gain a merit grade you must:

• evaluate the relevance of organizational culture theory in developing organizational effectiveness.

Task 3 – Presentation with accompanying notes

You are to make a presentation to the interview panel as part of the selection process. You should prepare a presentation with accompanying notes which shows how organizations can motivate employees in order to improve their efficiency and effectiveness. 

In the presentation and the accompanying notes, you must:

• analyze the benefits and issues with involving employees in organizational decision making
• explain different ways to motivate employees.

Extension activities:

To gain a merit grade you must provide an accompanying handout for distribution to each member of the panel.   The handout must:

• analyze how motivational theory can inform employee motivation.

To gain a distinction grade, using a business organisation of your choice, you must:

• evaluate how a named organisation of your choice motivates its employees.