What does the quality guru Edward Deming  mean by the following:

Definition of Quality: A predictable degree of uniformity and dependability at low cost and suited to the market General Approach: Reduce variability by continuous improvement; cease mass inspection Improvement Basis: Continues to reduce variation, eliminate goals without methods Cost of quality: No optimum; continuous improvement Vendor Rating: No, critical of most systems

TQM has been defined in various ways and studies have shown that customers perceive quality-based value. Given this perspective discuss the quality perspectives held by the quality Guru’s Crosby Deming and Juran in the areas of

1. Definition of quality
2. General Approach

     3. Improvement Basis

     4. Cost of Quality

     5. Vendor Rating

Evaluate briefly the philosophical stance of Quality Gurus: Philip Crosby and
Joseph Juran on the following thematic areas:
i. General Approach to Quality
ii. Structure
iii. Performance Standards/Motivation
iv. Cost of Quality
v. Improvement basis

What does Philip Crosby mean by the following?

Conformance to Specification Prevetion, not Inspection A process, not a programme, improvement goals Cost of nonconformance; quality is free Yes and buyers quality audits useless