TQM has been defined in various ways and studies have shown that customers perceive quality-based value. Given this perspective discuss the quality perspectives held by the quality Guru’s Crosby Deming and Juran in the areas of

1. Definition of quality
2. General Approach

     3. Improvement Basis

     4. Cost of Quality

     5. Vendor Rating

Evaluate briefly the philosophical stance of Quality Gurus: Philip Crosby and
Joseph Juran on the following thematic areas:
i. General Approach to Quality
ii. Structure
iii. Performance Standards/Motivation
iv. Cost of Quality
v. Improvement basis

If we do things right, there's nothing to fix. Discuss this statement in relation to the cost of quality where prevention appraisal, internal failure and external failure constitute the cost of quality.

Most organizations in their bid to increase performance plan and implement activities to improve the total quality program to achieve their set targets. Briefly discuss with practical examples, 5 techniques or tools used to DEFINE (use DMAIC model) a process that requires improvement.