What is marketing management?
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Explain the importance of customer relationship management inmarketing.
Which of the following statements about market research is true?
a. It is involved in some phases of the information management process.b. It is just for large organizations with deep pocketsc. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans.d. It is a non-essential activity that takes a single form.