Which medtech business strategy— first mover, fast follower, me-too, niche strategy, or distribution strategy—seems most appropriate in the following situations:
The competitor has beaten you to market with a technology that you believe you can make better with expanded features
All other competitors are trying to address the mass market, but interesting untapped segments remain unaddressed.
Although the competition’s technology has some novel features, the depth of your bundled multiple product offerings will make it very difficult for them to penetrate
You have limited R&D expertise, but know enough to reverse-engineer well and you believe no strong IP exists to prevent you from entering the market
There seems to be no competition in a large field for the product segment.
A. Me-too
B. Niche strategy
C. Distribution strategy
D. Fast follower
E. First mover
