Question

Which of the following statements describes a product benefit positioning approach?

A. Pepsi claims that more people choose their brand in the "Pepsi Challenge" taste test.

B. Whirlpool announces that their new model of washing machine includes more cycle options than other brands.

C. Ben and Jerry's begins handing out fliers in Turlington Plaza.

D. Nyquil advertises that their medication will suppress cold symptoms so you can sleep.