STRATEGIC MANAGEMENT QUESTION:
Discuss the four parts of the external environmental analysis process.
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Identify the most important external environmental factors in the remote, industry, and external analysis.
Discuss the organizational structures used to implement three international strategies.
11-1: List and describe the four parts of the Consultative Sales Process Guide.
11-2: Describe the findings of the two major research projects on the strategic use of questions in selling.
11-3: List and describe the four types of questions commonly used in the selling field.
11-4: Define the term