Management MGT 380 Study Guide - Midterm Guide: Leading Edge, Qwerty, Inkjet Printing
Document Summary
Mgt 380 midterm study guide: format, true-false, multiple choice, short answer (1-2 sentence descriptions and definitions) Ca, and as a result earns above-average returns: market vs. industry, market = customer focus (demand side) Industries are more profitable when there is less intense price competition. Incumbents don"t control distribution channels or sources of supplies. Incumbents lack proprietary knowledge or technology prices and entry: 2 types of entry barriers, 1. Structural entry barriers are inherent natural advantages that incumbents have simply by virtue of incumbency, and that do not require any ongoing action by incumbents: 2. Inventory spoke model (own distribution centers) for increased distribution efficiency and working better with suppliers. Market share * new brand sales: 2. (1) / # of new brands in period = % market per brand, 3. R&d and marketing costs: joint ventures (ibm taligent) to create a new standard to compete with.
