Question

Please analyze the barriers to entry for Starbucks. For the market your company operates in, you will detail the barriers to entry—some markets have more than others, and some barriers are weaker than others. Your specific situation will allow you to explain how the existing barriers will either help insulate your company from competition or allow for competitors to break into the market. Please describe the market structure for your firm and analyze how this affects the firm’s ability to influence the market. Keep in mind that there are four different market structures: perfect competition, monopolistic competition, oligopoly, and monopoly. You need to categorize your company’s market into one of these four. Include any supporting evidence you have presented so far. You can also use the four-firm concentration ratio and/or the Herfindahl-Hirschman Index (HHI) to support your conclusion. Once you have determined the market structure, you can then analyze your company’s ability to influence the whole market based on this and its position within the market. *this example uses the top 50 firms—you will not necessarily have to use that many.