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15 May 2019

Please provide analysis of information and data related to the demand and supply for Starbucks to support your recommendation for the firm’s actions. To do this, look at the following:

Sales and revenue. Building on the idea of market demand, consider how the annual sales data changed over time for your company in particular.

Include a graph/table/chart of sales for your company. This may be in dollars, product quantity, or number of customers—whichever is most relevant for your firm. You could use more than one if you think that would give a more detailed picture of demand for your company’s product or service.

Include 5 or more years of data, which will be enough to show a trend that is supported by your market demand discussion.

Data can be found in the company’s annual reports, and revenue can more specifically be found in the company’s income statement.

One you have analyzed the demand side, you can now look at the supply side of your company. Some of the pieces you could explore and provide data on are:

*Input costs

*Technological improvement

*Prices of substitutes

*Number of firms in the market

*Expected future prices

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Irving Heathcote
Irving HeathcoteLv2
15 May 2019

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